‘Cow is a Cow is a Cow’ dives into the economy and politics of the holy cow in India.

Taking the audience through a brand launch of cow based products, Abhishek Thapar digs into his personal archive of a forgotten business idea, a niche market yet to mature, a cow yet to turn holy and an ideology waiting to go rogue. Has the time come for the export of the holy cow?

‘Cow is a Cow is a Cow’ is an unfathomable domestic cow chase, located within the web of religion and rationality, violence and economy, historical narratives and future speculations.